Artisanal excellence,
delivered with a personal touch.
Our visual identity reflects the warmth of the hearth, the precision of a studio, and the elegance of a curated gift. We balance earthy tones with premium accents to create a timeless aesthetic.
"Baked with Butter, Sugar, & Patience. We believe every treat should feel like a gift from a neighbor's kitchen."
Simply Treats Ethos
Color Palette
The "Artisanal Studio" collection tokens.
Ink
#1C1917
Primary Text & Grounding
Stone
#44403C
Secondary Text & Depth
Terracotta
#A65136
Primary Brand Color
Artisan Gold
#D4A373
Premium Accents
Dusty Rose
#D8A7A0
Elegant Highlights
Linen
#FAF9F6
Base Canvas
Hearth
#F4F1ED
Secondary Surfaces
Typography
Our three-font hierarchy system.
Playfair Display
Used for primary headlines and section titles. Evokes a sense of tradition and handcrafted quality.
Inter
Our workhorse font for readability. Used for product descriptions, navigation, and functional UI elements.
Great Vibes
Used sparingly for signature pops, decorative labels, and "baked for the soul" callouts.
Interactive Components
Core UI elements and interaction specs.
Component Playground
Live State Testing
Artisan Button
Feedback Badge
Hover Reveal
Buttons
Layout Units
Baked for the Soul
Simply Treats Brand Guidelines v1.0
Last updated April 2026. All rights reserved.